Business Management Degrees: The Stepping Stones to Success

Successful businesses are the cornerstone of any well performing economy. The ever increasing pressure on business and governmental agencies to enhance performance at local, national and international levels is a constant reminder of this. As the quality of the management team directly affects the performance of any business, there is growing demand for competent and successful managerial staff worldwide. The rewards are immense, from high paying wages to careers that provide intrinsic and extrinsic benefits and a feeling of achievement and self worth. However, to enter the competitive world of management, an individual must possess the skills necessary to survive and thrive in this environment.

The activities of planning, organising, directing, controlling, implementing and evaluating lie at the heart of the skill set required to evolve into a successful manager. Without these skills and knowledge, the doors of opportunity will likely never open. This is why it is important to get the necessary training at a high performing tertiary organisation that has a proven and successful background in delivering internationally recognised and revered business management degrees. Due to the rising complexity of business and the work place, the origination of many niches within the managerial function have been created, which require unique and customised skills to perform in that role. Some examples include human resource management, communications management, production and information technology specialists, to name a few. Reputable training institutions will be able to provide a wide array of skills pertaining to the specialisation in management that you wish to take.

Not only are there internal pressures to perform, but the business environment is coming under increasing scrutiny to adhere to ethically and socially responsible business practices and managerial ethics. It is essential that in your base of education when studying for a business management degree, those social and ethical responsibilities are incorporated into the education. No matter how successful or large the business may become under your managerial direction, if a company is seen to go against socially desired ethics, such as adhering to green regulations, then consumers may turn to an alternative company that is seen to be performing ethically. Leading business managers have not simply complied with specific legislation that enforces a company to comply, but have realised that socially responsible actions are in fact good for business. Being proactive in promoting socially responsible business practices and models, creates a positive perception from consumers, as well as the general public, which ensures that people will continue to purchase from the business. Additionally, consumers utilising the services of other businesses will switch to a business that is well viewed and liked in the public eye.

A competent manager who is socially and ethically aware of the business decisions that are made in the name of the company will have a bright and rewarding future. However, you require the in depth knowledge and skills required to enter the industry which are only accessible through quality tertiary institutions. Enrol now and start laying your stepping stones to success.

About The Author

Sue specialises in marketing the Waiariki Institute of Technology. As Marketing Manager, Sue has over twenty years experience in marketing from retail and shopping centre management to tourism and tertiary education. She has a wealth of knowledge in marketing these various industry sectors and in particular meeting the challenges of marketing tertiary education.

Sue is an accomplished businesswoman, leader and goal focused manager, who likes to seek challenges from a high achieving team. She is set on achieving continual improved performance of Waiariki, providing a platform for growth, innovation, strong business networks and relationships, and exceptional customer service.

She holds a Diploma in Management from Christchurch Polytechnic. She participated in the Auckland University and NZIM Business Schools Managerial Excellence programme and gained the Certificate in Practicing Management. She also has holds the Building Owners & Managers Association (BOMA) Shopping Centre Management Diploma.

Sue is actively involved in her community, being a member of the Rotary Club of Rotorua Sunrise; representative of the ITPNZ Marketing Forum; member of the Rotorua/Taupo Industry Training Graduation; Rotorua Careers Committee; Association of Tertiary Education Management (ATEM) National Conference 2009 organising committee; and organising many of the sponsorships Waiariki is involved in.

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