Graphic design is a contemporary career choice for many aspiring professionals who possess the ability to deliver practical and meaningful applications, while implementing a communication process that encourages the development of thoughts, feelings and ideas through various graphic components such as alternative illustration techniques and typography styles. The decision to enrol in a graphic design course at a tertiary level, which focuses on the fundamental aspects of graphic design, facilitate the process of realising a future career in an industry that is limited only by an individual’s imagination and creative prowess. With the current trends towards aggressive marketing and the implementation of online and internet business strategies, the demand for suitably qualified and experienced graphic design artists is only set to continue.
Professional graphic designers shape the way that we use images and words to communicate quickly and effectively with each other. With such a huge emphasis on quality images and messages, professional graphic designers can find themselves employed in various capacities and in numerous roles to meet the growing demand and increasing complexity of clients desired outcomes.
A career in graphic design is an ideal career pathway for those who thrive when working creatively on various projects. The old saying that variety is the spice of life is no better suited to the roles of a graphic artist, enabling individuals to showcase their artistic ability as it requires not only a sharp eye, but the educational background which empowers students through learnt skills and knowledge to use various software and applications, among other technologies, as an artistic tool for achieving a desired vision.
To launch a career in graphic design, nearly all professionals have begun with some form of formal training to lay the educational foundation for the innovative work that will follow, and form the basis of a future career. These baseline principles of art and design that are taught through graphic design training courses allow graduates to create effective work to best communicate with their audience, while meeting the specific and varied needs of their client. A skilled graphic designer has a thorough understanding on how to manipulate an audiences sensibility to achieve a desired effect.
Reputable graphic design courses ensure that an individual is thoroughly immersed in the core fundamentals of design. These training programmes teach individuals to develop creative problem-solving techniques, learn to speak spatially and verbally, while being able to multi-task on a variety of projects, whether individually, or in cooperative team environments. It is through this engagement that students see their skills developing in the areas of time management, communication techniques, resourcefulness, creativity, visual appreciation and visual exploration.
Those considering a career that is immersed in technology and creativity should consider studying a graphic design course.
About The Author
Sue specialises in marketing the Waiariki Institute of Technology. As Marketing Manager, Sue has over twenty years experience in marketing from retail and shopping centre management to tourism and tertiary education. She has a wealth of knowledge in marketing these various industry sectors and in particular meeting the challenges of marketing tertiary education.
Sue is an accomplished businesswoman, leader and goal focused manager, who likes to seek challenges from a high achieving team. She is set on achieving continuous improved performance of Waiariki, providing a platform for growth, innovation, strong business networks and relationships, and exceptional customer service.
She holds a Diploma in Management from Christchurch Polytechnic. She participated in the Auckland University and NZIM Business Schools Managerial Excellence programme and gained the Certificate in Practicing Management. She also has holds the Building Owners & Managers Association (BOMA) Shopping Centre Management Diploma.
Sue is actively involved in her community, being a member of the Rotary Club of Rotorua Sunrise; representative of the ITPNZ Marketing Forum; member of the Rotorua/Taupo Industry Training Graduation; Rotorua Careers Committee; Association of Tertiary Education Management (ATEM) National Conference 2009 organising committee; and organising many of the sponsorships Waiariki is involved in.